Leading Persian barber, Mr Carsons, joined forces with one of Europe's leading cosmetic chemists to create a collection of shaving products based upon the formulas created by his family for decades. The formulas had to create the perfect lather, be hydrating, soften the hairs and leave the skin protected post-shave.
DEVELOPING THE 5* SHAVING FORMULA
This project ran for almost 14 months with Mr Carson trying & testing various recipes giving the chemist his feedback and tweaking accordingly. A trend emerged where an increased amount of fruit acids and glycerin proved to soften the hair more effectively and create the perfect platform for the blade. The end product was unlike any other shave cream Mr Carson had witnessed. The consistency of the formula changes depending on the ambient temperature of the area where the cream is stored, sometimes it's like dairy cream and other times like frozen ice-cream, but the performance is the same no matter what.
The packaging was equally as important as the product itself. Mr Carson said a shave cream should be a man's pride and joy, a tool used daily to prepare for the day ahead that must carry ornamental features that are suitable to become a bathroom showpiece. The result is a light-sensitive heavy-weight black glass jar that protects the formula from light damage whilst the lid doubles up as a shave bowl.
DEVELOPING THE PRE & POST SHAVE PROTECTOR
Mr Carsons believes that the perfect shave is achieved using a mixture of oil and lather. Oil helps the razor glide across the skin which makes the shave comfortable. Mr Carsons' age-old formula incorporated rich hydrating oils that not only leave a residue on the skin, they sink instantly into the upper layers of skin, lubricating from beneath and make the face more pliable - this creates the perfect shaving platform. This formula has been used for over 60 years in the family's emporium.
DEVELOPING THE FACIAL HAIR CONDITIONER
Facial hair is rough and coarse so keeping it in perfect condition is essential. This unique blend of natural oils that are rich in vitamins and acids keep the hair, and skin, soft, tangle-free and completely comfortable. Rosehip Seed Oil, Sweet Almond Oil and Grapeseed Oil work in unison to deliver the ultimate conditioning treatment, whilst fragrances developed by master perfumers subtly scent the hair.